Daniel Kreiss, Joshua O. Barker, Shannon Zenner
Political Communication
Political Processes
Content Analysis, Identity, Political Communication, Race
Identity, stories, and emotions shaped the hopes of white voters in the 2016 election
This article argues that a set of recent books published in advance of the 2016 U.S. presidential election provides a road map for understanding its outcome and a research agenda for political communication scholars in the years ahead. This article focuses on sociologist Arlie Hochschild’s Strangers in Their Own Land, a field study that documents the roles that identity, narratives, and emotions play in shaping the political beliefs and behavior of White Tea Party supporters. Building on these insights, through an analysis of 123 content analyses published in Political Communication between 2003-2016, we demonstrate gaps in our field and argue that scholarship can grow analytically and empirically by accounting for the findings of these books. We conclude with suggestions for future research into people’s perceptions of identity, group status, deprivation, and political power, as well as the role of media, political actors, and social groups in creating these narratives of American politics.