Publicity and self-branding can backfire against academic researchers who study media
For many academics, using social media has both drawbacks and advantages. Social media may allow connection with colleagues, scholarly promotion, and public engagement, and may also open researchers up to criticism and even possible harassment. This essay argues that we must think critically about logics of self-branding and attention-seeking given these two sides of the coin of social media publicity. First, publicity can easily be weaponized against scholars engaging in projects that may be socially or politically controversial by individuals or organizations who disagree with their premises. Universities are often unprepared to deal with this negative publicity and fail to protect researchers from the consequence. Second, self-branding may undermine one’s ability to be viewed as a serious scholar and requires rigorous self-censorship, particularly for those far from the white, male ideal of the professoriate. I conclude with some recommendations for academic social media use at different career stages.
Political identities are communicatively constructed through candidates' attempts to woo constituents
This study develops the concept of identity ownership to explain how, in the course of electioneering, candidates perform their own identities to align with groups whose support they seek. We frame this from a communication perspective—media are increasingly central sites for constructing and conveying the identity of candidates and the groups of constituents they seek to represent. In developing this model, we seek to bring this identity-based framework more to the fore in communication research, as well as place communication at the center of studies of social identity. We argue that seeing political identities as dynamic and actively performed provides an opportunity to analyze communications based not only on their informational value but also on their identity value.
Political content from Russian trolls appears crafted to exploit intergroup distrust and enmity - on both sides of the aisle
Evidence from an analysis of Twitter data reveals that Russian social media trolls exploited racial and political identities to infiltrate distinct groups of authentic users, playing on their group identities. The groups affected spanned the ideological spectrum, suggesting the importance of coordinated counter-responses from diverse coalitions of users.