Platform change is fast and continual; this ephemerality makes it difficult to hold platforms accountable
This paper presents two case studies of Facebook's rapid changes relating to international electoral politics: the "I'm a Voter" affordance and the platform's data and targeting capabilities. The article shows how Facebook changed with respect to its policies, procedures, and affordances, especially given the normative pressure exerted by journalists. Drawing from these case studies, we conceptualise continual and rapid change as "platform transience" and argue that it often arises from external pressure and economic considerations. Platform transience has significant implications for the ability of stakeholders to hold platforms accountable, raises significant issues for electoral fairness, and increases the potential for unequal political information environments.
In 2017, Russian trolls interacted with people on Twitter who were already highly polarized
There is widespread concern that Russia and other countries have launched social-media campaigns designed to increase political divisions in the United States. Though a growing number of studies analyze the strategy of such campaigns, it is not yet known how these efforts shaped the political attitudes and behaviors of Americans. The authors study this question using longitudinal data that describe the attitudes and online behaviors of 1,239 Republican and Democratic Twitter users from late 2017 merged with nonpublic data about the Russian Internet Research Agency (IRA) from Twitter. Using Bayesian regression tree models, they find no evidence that interaction with IRA accounts substantially impacted 6 distinctive measures of political attitudes and behaviors over a 1-mo period. We also find that interaction with IRA accounts were most common among respondents with strong ideological homophily within their Twitter network, high interest in politics, and high frequency of Twitter usage. Together, these findings suggest that Russian trolls might have failed to sow discord because they mostly interacted with those who were already highly polarized. The author conclude by discussing several important limitations of our study—especially our inability to determine whether IRA accounts influenced the 2016 presidential election—as well as its implications for future research on social media influence campaigns, political polarization, and computational social science.
The editorial ethics of Facebook and Google remain unregulated, despite clear evidence they arbitrate political content
The question of how Facebook and Google make and justify decisions regarding permissible political advertising on their platforms is increasingly important. This paper focuses on the U.S. case and presents findings from interviews with 17 former social media firm employees (n = 7) and political practitioners (n = 11). THe authors also analyze emails (n = 45) exchanged between Facebook government and elections staffers and two campaigns, a U.S. gubernatorial (2017) and presidential campaign (2016), regarding the platform’s policies in the context of paid speech. In addressing questions about Facebook’s and Google’s processes and policies regarding paid political content, the rationales for them, and the ability of campaigns to contest decisions, this study shows how while Facebook and Google resist being arbiters of political discourse, they actively vet paid content on their platforms. These platforms differ with respect to how and what decisions they make in the context of paid speech and within each company there are active and ongoing debates among staffers about speech. These debates at times take place in consultation with political practitioners and often occur in the context of external events. Across these firms, policies regarding speech evolve through these internal debates, appeals by practitioners, and outside pressure. At the same time, both Facebook and Google make decisions in often opaque ways, according to policies that are not transparent, and without clear justifications to campaigns or the public as to how they are applied or enforced. This limits options for political practitioners to contest regulation decisions. Finally, the authors conclude by arguing for the need for expanded capacities for political practitioners and the public to exercise voice around the content decisions that these firms make, and for firms to create more robust institutional mechanisms for incorporating it.