Alice Marwick

Alice Marwick stands smiling at the camera in front of a limestone column.

Alice E. Marwick is an Associate Professor of Communication and Principal Researcher at CITAP, which she co-founded. She runs the Disinformation in Context (DISC) lab at CITAP, which uses ethnographic and qualitative methods to understand community-generated disinformation. She is also a 2020-2022 Carnegie Fellow and Advisor to the Data & Society Research Institute. Alice studies the social and cultural implications of social media technologies, and is best known for her work on media manipulation and disinformation online; micro-celebrity; online privacy; and context collapse. She is currently researching how people come to believe fringe, conspiratorial, and far-right points of view that they encounter on social platforms. Her new book, The Private is Political: Networked Privacy and Social Media, was published by Yale University Press in May 2023. Her first book, Status Update: Celebrity, Publicity and Branding in the Social Media Age (Yale 2013), looked at how Silicon Valley folks used early Twitter for self-promotion in the mid-2000s. She is also the author of numerous academic papers and popular articles on social media and co-editor of The Sage Handbook of Social Media (Sage, 2017). She splits her time between New York City and Chapel Hill, NC and likes pop culture, feminist science fiction, and high femme fashion.

research keywords: digital communities | privacy | far-right radicalization | conspiracy