Tressie McMillan Cottom's latest New York Times piece explores the difference between liberal media and conservative media. Her conclusion? Conservative media does quite well, and their outrage makes more money.
Liberals may be drawn to ironic humor like satire because it reflects their antagonism toward the status quo. But outrage plays better to the political psychology of conservatives. As outrage has become a more viable media model than satire, it has gotten harder to sell liberal politics.
McMillan Cottom provides the example of Joe Rogan and Ben Shapiro, whose podcasts are some of the most popular in the nation, and how they lack liberal counterparts. Outrage fuels conservatives' growth across satellite radio, lifestyle media, and social platforms.