Alaska, Colorado, & Virginia enact sponsorship disclosure requirements for online political ads

In partnership with the UNC Center for Information, Technology, and Public Life (CITAP), the Center for Media Law and Policy has been researching and summarizing state laws that impose disclosure and/or recordkeeping requirements on online platforms that carry digital political advertisements.

Digital political ads have become an increasingly important tool for political candidates and committees, yet existing federal laws governing political advertisements focus primarily on traditional mediums of communication. While the Federal Election Commission has detailed sponsorship disclosure requirements for political advertising on television and radio, the agency currently does not regulate online political advertising in the same way. Congress proposed legislation in 20172019, and 2021 to extend existing disclosure requirements for political advertisements to online political advertisements, but no action has been taken on these bills.